WELCOME TO PERSUASION NATION!
I guess he's making a website for each new book. I got on the email list for the last book (Reign of Phil) and signed up for the Saunders Army. So I just opened a package of neat materials. A signed chapbook of New Yorker and such "non-fiction" (#329 of 500, it says), poster, temporary tattoos. Very exciting. Thanks George S.!
Download the chapbook and other stuff (t-shirt iron ons, AIM icons) at the site above!
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I just got my Saunders Army Initiation Package yesterday. Pretty cool :-).
I gotta agree that he's a marketing genius (or at least his publisher is). It's interesting that more author's don't take a similar approach. Seems like such a good idea...
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